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Israel set to launch designer store in Hong Kong

Store will showcase Israel's best young fashion designers and sit in Hong Kong's popular PMQ center

Israel is set to launch a designer store in Hong Kong to showcase its best and brightest designers. The store will have two goals: To promote the "Made in Israel" brand and to help young fashion designers break in to the Far East market.

The Economy and Trade Ministry is expected to select 20 designers by early next week and send them by October to the PMQ design hub -- the leading of its kind in Hong Kong.

Three million visitors from Japan, China and South Korea passed through the PMQ complex last year alone.

Source: Israel Hayom

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